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And users should be able to access them through different channels. Strong release notes should be more than a one-off email with a list of the latest features or bug fixes. What elements should great release notes include? Those are just a few reasons why release notes are indispensable for any software company. They’ll see you as a company that cares about their needs and is willing to go the extra mile. As a result, every software release you publish will further solidify your users' trust in you.Showing them you’ve fixed the issues they’ve been telling you about confirms to those customers that you not only heard their feedback, but you acted on it. Release notes help retain frustrated customers and reduce churn.They show you as a proactive company that initiates communications about bug fixes and user challenges instead of relying on customers to do so. For one, release notes tell users that you are actively improving their favorite tool.They are one of the most powerful tools to boost engagement and keep users excited about your product.
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Release notes are documents that tell users about the latest features, app updates, improvements to the existing functionality, and whatever bug fixes you’ve implemented since the last release.īut release notes aren’t just about listing all that you’ve been working on lately. With these best practices, your release notes will inspire excitement, keep customers engaged with your product, alert them to what’s coming next, and more. In fact, the best and most effective release notes all have certain characteristics that we’ll walk you through on this page. But it takes more than firing off the occasional email with product updates. When written correctly, great release notes have the power to get your customers genuinely excited about using your product. When writing your product’s release notes, consider using the best release notes template for software brands. You need to ensure that users can access them through other channels and quickly find the information they care about. The problem? Writing release notes takes more than sending an email. Publishing release notes is your best way to reveal how you’re sticking to your end of the bargain. Your users also have ideas and suggestions on how to improve the product and will likely expect you to act on them. As a result, users expect regular updates, bug fixes, new features, and so on. When buying software, customers invest as much in its current features as in the projected product roadmap. Today’s software users expect you to improve your product continuously.
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Create beautiful release notes that drive engagement
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